LIFETIME: The Pop Game [New Series]

January 20, 2017 Cox Media

On the heels of the hit unscripted series, The Rap Game, Lifetime keys into the world of pop music this winter with, The Pop Game (#ThePopGame). The series won’t miss a note, following music industry icon Timbaland as he works with five aspiring young vocal artists, all vying to be the next big thing on the charts. Timbaland’s team of writers, producers and top celebrity guest artists including JoJo, Macy Gray, Nelly Furtado and Jordin Sparks, will assist the kids and their manager parents in challenges designed to teach and test the skills they will need to grace some of the world’s biggest stages.

PREMIERES: Tuesday, February 21st, 10:00pm-11:00pm E/P
Episode Count: TBD
Finale: April 28th
Target Demo:  W25-54, W35+

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